2nd Annual Rural Market Growth Strategy Summit 2018

Imperatives to navigate the challenging rural operating environment for profitable and sustainable growth

2nd Annual Rural Market Growth Strategy Summit 2018

As per Nielson by 2025, the rural FMCG sale is estimated to be $ 100 billion from the current $ 12 billion. Total rural income is estimated to reach $1.8 trillion by 2020-21. Rural market is the market of the new millennium. Urban markets are becoming increasingly competitive for many products. In some cases, they are even saturated.

Rural market is still a mystery for most of the companies. Due to lack of deeper insights into the psyche of the rural consumers, companies are hesitant to explore this territory and the market scenario today is also changing very rapidly. The rural population has shown a trend of wanting to move into a state of gradual urbanization in terms of exposure, habits, lifestyles and lastly, consumption patterns of goods and services. Future is very promising for those who can understand the dynamics of rural markets and exploit them to their best advantage. At the 2017 edition, we reiterated some of the key ideas and set some useful perspective on innovative approaches to reach rural consumers by borrowing lessons from some of the leading companies in the FMCG, BFSI, Consumer durables and Technology sector.

At the 2018 edition, we will analyze the present status of rural market in India; the problems; different challenges and opportunities. It will be a platform to understand how companies are shaping their strategies to harness the rural market opportunity and transforming their rural operations into viable profit centers.






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Key Topics of Discussion

  • Approaches to further detailed segmentation to identify the most alluring and befitting markets for potential expansion
  • Approaches to actively engage with the rural consumers
  • Customer retention in Rural Markets
  • Creating strong distribution networks and skills to deliver to the last mile
  • Leveraging new distribution channels to boost revenue and penetration
  • Approaches to applying Data Analytics for Rural Development

Why should you attend?

It’s a platform to discuss and collectively learn from collective experiences and perspectives on how are leading companies and brands innovating their approach and strategies to grow their market share in the mysterious rural market

Who will you meet?

Functional Heads of:
  • Sales & Marketing
  • Rural Business
  • Business Development & Commercial
  • Product Marketing
  • New Product Development
  • Market Access
  • New Ventures
  • Branding & Communications
  • Corporate Communications
  • E-commerce
  • Advertising
  • Business Analysis & Planning
  • Strategic Management
  • Supply Chain
  • Distribution and Channel Management

Who should attend?

VPs, Managing Directors, General Managers, Directors, Heads, Senior Managers, Managers, Officers & Specialists of the following departments of:

  • Marketing & Sales
  • Rural Business
  • Product Marketing
  • Branding
  • Business Development
  • E-commerce
  • Advertising & Communication
  • Business Analysis & Planning
  • Strategic Management
  • Corporate Social Responsibility

Gold Partner

Analytics Partner

Business Development partners

Exhibit partner

Media Partners

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